Sida loo dhiso astaanta dalladdaada

Sida loo dhiso astaanta dalladdaada

Astaanta dalladu waa hal magac iyo calaamad ku taal laba ama in ka badan oo la xidhiidha oo u adeega baahiyo kala duwan.Tusaale ahaan, Heinz waa calaamad dallad sababtoo ah magaca wuxuu ku yaalaa noocyo kala duwan oo alaab ah sida ketchup, mustard, khal, digir, iyo kuwo kale.

Noocyada dalladaha waxaa sidoo kale loo yaqaannaa noocyada qoyska.

Shirkad ama soo saaraha ayaa isticmaala istiraatijiyad summeedka dallada marka aysan rabin inay yeeshaan summadaha alaabada gaarka ah.

Noocyada dalladaha ayaa had iyo jeer u bilaabma sida calaamado gaar ah.Tusaale ahaan, Heinz wuxuu bilaabay samaynta pickles.Laakiin shirkaduhu waxay ka faa'idaystaan ​​guusha hal qayb wax soo saar si ay ugu gudbaan mid kale, habka loo yaqaankordhin summada.

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Dallada Brand vs. House of Brands

A House of brands waa shirkad waalid ah oo suuq geysa alaabooyin kala duwan oo leh noocyo kala duwan, kuwaas oo qaarkood laga yaabo inay yihiin dalladaha.

Shirkadaha sida P&G, Heinz-Kraft, Reckitt-Benkiser, iyo Unilever waa guryo summad leh.Waxay sameeyaan badeecooyin kala duwan waxayna isticmaalaan noocyo kala duwan si ay u suuq geeyaan.Inta badan si qalad ah ayaa loogu yeeraa dalladaha.

Guryaha calaamaduhu way fiican yihiin iyadoo shirkadda waalidku aanay wax xidhiidh ah la lahayn maanka macaamilka.Waxa ugu muhiimsan waa in calaamaddu ay macno u leedahay macaamiisha.